Be a Better Story Teller With Professional Development

​​There is nothing more powerful than your story. No matter your industry, you must effectively communicate your story to be competitive. Developing and executing a cohesive messaging strategy is the foundation of an organization’s success. This training will help your organization gain a stronger voice through messaging and communication and prepare you to pivot/respond quickly to changing audience needs. Storytelling is an art, and it takes practice, but we can help you get started.

Our Founder and Chief Storysmith, Carlos Maestas, is ready to headline your next company retreat or Lunch and Learn with his talk, Storytelling that Moves People. Authentic storytelling, simplifying your message, and storytelling through video are a few topics covered in this 1-hour presentation or 4-hour workshop that aims to help you start taping into the equity of your story.

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Examples of our Professional Development Work

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1-Hour Presentation

Storytelling that Moves People is ideal for large-scale gatherings, like conferences, or those looking for a quick information session about how to tap into the equity of your organization’s story. You’ll walk away with:

  • Knowing how to be an authentic storyteller and why that is important to the success of your nonprofit or business
  • How to simplify your message so that your audience walks away remembering what you want them to know
  • The benefits of using video storytelling to spread your company’s mission and get in front of new audiences.

We’ve presented for a wide variety of organizations, including San Antonio Area Foundation, American Fundraising Professionals – San Antonio and Nashville, Nonprofit Council of San Antonio, Hill Country Foundation, Tesoro Leadership Program, East Texas Center for Nonprofits, Medical Society Fundraising Network, Leadership SAISD, and San Antonio Museum of Art.

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4-Hour Presentation

The Storytelling that Moves People workshop is ideal for smaller groups of people from the same organization. Ideally, we like to have representatives of the organization and passionate people like donors, volunteers, board members, clients, etc., present for the workshop.

During the 4-hour workshop, your team will experience the presentation and join in several activities to help better understand how your organization is sharing its story and the messaging behind it.

Our Key Ideas team will help your company or nonprofit:

  • Establish messaging goals and evaluate messaging challenges,
  • Simplify current messaging and develop new messaging to influence emotion and inspire action,
  • Create a story bank and more.

In addition, after the workshop, you will receive a comprehensive recommendations document which includes: identifying keywords/messaging, potential hashtags and social media campaigns, a yearly communication and outreach plan, website and branding evaluation/suggestions, a story back summary, and a two-week social media plan.

We’ve conducted workshops for a wide variety of organizations, including Ewing Halsell Foundation, San Antonio B-Cycle, Teach for America, San Antonio Chamber of Commerce, and Project MEND.

Some of our Clients

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