We are a storytelling firm who specializes in crafting cinema-style videos.


Our stories make us who we are; our passion connects us with people around the world. There is so much equity in your authentic story and we help you tap into it.

Carlos Maestas

Founder & Chief Storysmith

Carlos founded Key Ideas 15 years ago at the age of 22. It was through some personal pain and spiritual growth that he discovered a passion for storytelling, especially for organizations having a significant social impact. Carlos has delivered powerful videos that draw in an audience by capitalizing on emotional connection and content. His work has garnered multiple industry awards and garnered the attention of the British Broadcasting Corporation in 2013, which featured a public service announcement produced for St. PJ’s Children’s Home. He also moonlights occasionally as as stand up comedian opening once for five-time Emmy award winner and Saturday Night Live alumnus, Dennis Miller. Carlos holds a B.A. in Marketing from The University of Texas at San Antonio and an MBA from the University of Incarnate Word.

Christopher Branca

Storysmith Editor

Born and raised in San Antonio, Christopher pursued his interest in photography and filmmaking at San Antonio College. In 2009 he moved to New York, continuing his education at The Edit Center. Christopher served as an editor on several feature length documentary and narrative films, earning him an Emmy nomination along the way. View a full list of his works here. He also edited commercial and corporate short form videos for clients including Fox Searchlight, Goya Foods, and more. In 2014 Christopher returned to San Antonio and began working with Key Ideas as one of our savvy editors.

Stephanie Gaitan


A Jill-of-all-trades, Stephanie is the glue that holds Key Ideas together. As Senior Producer, Stephanie is responsible for managing internal and external communications, scheduling shoots, and being a guiding presence on set. Stephanie brings a breadth of experience to the team having previously worked with NBC, FOX, Univision, and Telemundo. She holds a Master’s degree in Entertainment Business and is bilingual to ensure she can share your story professionally and cross-culturally. At her core, she loves working with people and always has a smiling face and helping-hand to offer.

Jennifer Maestas

Education Director

Drawing from 10 years as a school administrator in SA's largest urban district, Jen helps Key Ideas maintain strong organizational culture. Her educational expertise provides insight on pedagogy & practice in education. Her experience leading a staff and managing a budget provide knowledge about staff morale, productivity, and goal attainment. She is skilled at creating and providing professional development related to leadership, management, and organizational culture.