We are a storytelling firm that specializes in crafting cinema-style videos.

 

Our stories make us who we are; our passion connects us with people around the world. There is so much equity in your authentic story and we help you tap into it.

Carlos Maestas

Founder & Chief Storysmith


Carlos believes storytelling is the best way organizations and people can move others to action. Through personal pain and spiritual growth, he discovered a passion for storytelling. Since its start 19 years ago, Key Ideas has received 5 Lone Star Emmy nominations. His work has garnered multiple industry awards and garnered the attention of the British Broadcasting Corporation in 2013, which featured a public service announcement produced for St. PJ’s Children’s Home. He occasionally moonlights as a stand-up comedian, opening once for five-time Emmy award winner and Saturday Night Live alumnus Dennis Miller.
Carlos holds a B.A. in Marketing from The University of Texas at San Antonio and an MBA from the University of Incarnate Word. He leads a workshop called Storytelling That Moves People across the US. His book on storytelling, Mommy Lied to God, launched in the summer of 2020 and quickly became an Amazon bestseller.

Jennifer Maestas

Education Director


Drawing from 10 years as a school administrator in SA's largest urban district, Jen helps Key Ideas maintain a strong organizational culture. Her educational expertise provides insight on pedagogy & practice in education. Her experience leading staff and managing a budget provides knowledge about staff morale, productivity, and goal attainment. She is skilled at creating and providing professional development related to leadership, management, and organizational culture.

Jen hosts an education podcast called Miss Education that has reached the Top 20 education podcasts on Apple Podcasts with over 20,000 downloads. She is also the founder of San Antonio Leaders and Teachers (SALT), a nonprofit for educators.

Christopher Branca

Senior Storysmith - Editor & Director of Photography


Born and raised in San Antonio, Christopher pursued his interest in photography and filmmaking at San Antonio College. In 2009 he moved to New York, continuing his education at The Edit Center. Christopher served as an editor on several feature-length documentary and narrative films, earning him an Emmy nomination along the way. View a full list of his works here. He also edited commercial and corporate short-form videos for clients, including Fox Searchlight, Goya Foods, and more. His work has been featured at Sundance and the South by Southwest film festivals. He moved back to San Antonio in 2014 and has been with Key Ideas since 2015.

Stephanie Gaitan

Senior Producer Storysmith


A Jill-of-all-trades, Stephanie is the glue that holds Key Ideas together. As Senior Producer, Stephanie is responsible for managing internal and external communications, scheduling shoots, and being a guiding presence on set. Stephanie brings a breadth of experience to the team, having worked with NBC, FOX, Univision, and Telemundo. At her core, she loves working with people and always has a smiling face and helping hand to offer, and as our bilingual producer, she ensures your story can be shared professionally and cross-culturally.

Stephanie holds a Master’s degree in Entertainment Business from Full Sail University. She is a graduate of the Latina Leadership Institute, a program created by the San Antonio Hispanic Chamber of Commerce, and is also a certified Health Coach from the Institute of Integrative Nutrition.

Fabio Lima

Junior Storysmith - Editor & Director of Photography


Originally from Brazil, Fabio moved to the U.S. fifteen years ago. His passion for storytelling lies in videography and photography. He has experience in storytelling for various mission-driven organizations and in high-quality event video and photo capturing. He is a researcher at heart and believes it is important to seek first to understand before being understood.

In his free time, he enjoys taking photos of his wife and his three-year-old daughter Elisabeth. You can see some of his work here.